Make
Reference link
Wire your tools together and automate the busywork.
Drawing 03 — Runbook / Stack10 tools · 3 layers
The toolkit // Grouped by the job it does
The stack we actually run.
The software we use to run this, grouped by job. Affiliate links where a program exists. Your price never changes, and a vendor cannot buy a place on this page.
Tools10
Layers03
Live partners00
Layer 01 // Automation02 tools
Automation
Zapier
Reference link
The widest app coverage when you need a quick connection.
Layer 02 // AI voice & video05 tools
AI voice & video
ElevenLabs
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Natural AI voiceover for ads, video and content.
HeyGen
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AI avatar video from a script, in dozens of languages.
Descript
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Edit video and podcasts by editing the transcript.
OpusClip
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Turn long videos into short clips that actually get watched.
Synthesia
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Studio-style AI presenter videos without filming.
Layer 03 // AI writing & SEO03 tools
AI writing & SEO
Jasper
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On-brand AI copy for ads, emails and long-form drafts.
Writesonic
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AI articles and SEO content at speed.
Surfer
Reference link
Brief and optimise content so it ranks, not just reads well.
Note // How a tool earns a placeEditorial policy
Everything here is something we run ourselves or have tested in depth. We add a tool when it earns its keep, and we cut one the moment it stops. Partner status never decides the list. Read the full disclosure.