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Doc 01 — Runbook / About

About the desk

Runbook

An independent desk that ships one thing: AI and automation builds you can copy into your own marketing stack the same day you read them.

Runbook works like a build log, not a magazine. Something changes in the AI or automation stack, the desk wires it up, writes down the steps and the part that broke, and hands you the sheet. You get the setting to change, the order to do it in, and the honest cost. Then you go build it.

Nobody owns this desk but the desk. No vendor sits behind it, no agency feeds it, and no one can pay to appear in a build.

How a build ships

  • It gets wired before it gets written. A build only ships once the steps have been run end to end, in the same order you will run them. If step three fights back, the sheet says so.
  • Paid accounts, not press demos. Tool coverage comes from real, paid subscriptions. The free-demo version of a product hides exactly the limits you need to know about, so the desk pays to find them.
  • "The part that breaks" is mandatory. Every sheet keeps a section on where the build trips people up. A vendor cannot get it removed, softened, or moved below the fold.
  • Numbers are checked and date-stamped. Prices, plan limits, and rollout dates get verified against primary sources before publish, then re-checked on a schedule. Stale figures get fixed, not defended.
  • Second person, procedural. You should be able to follow a sheet with one hand on the keyboard. If a sentence does not help you build, it gets cut.

How the money works

Banner ads carry this site, and only banners. Some of them are affiliate placements: buy a tool through one and the vendor pays the desk a commission while your price stays the same. The writing itself carries zero monetization. No affiliate links in a build, no sponsored steps, no paid verdicts. Which tool a sheet recommends and which banner runs beside it are decided by two different rules, and the banner never wins an argument. The affiliate disclosure has the full policy.

Corrections

Found a price that moved or a step that no longer matches the UI? Say so and it gets fixed fast, with the sheet re-stamped. The fastest way to reach the desk is replying to any dispatch.

cfg_subscribe() // Get the build

Read it before you build it.

One short email when an AI tool or automation actually changes the work, with the build to copy.

No send unless there is a build worth running.